You know the best time of year has come when the weather in Toronto is consistently above 10 degrees. The season to party is here. What better way than to start off with a column with Alex Goldberg a.k.a. Hard Magic an ambitious party planner, former MVRemix Media contributor and an excellent source for fun.
Some of you may remember Girl Talk at Spin Gallery last November. After the event's success, Alex knew he was destined to provide extraordinary events to the people of Toronto, and perhaps one day the world.
February 2007, Alex hooked up with BB Kinks to form Primary Colors (pas de U – you bastard!) dedicated to throwing "un-ironic dance parties."
Alex's intention with Primary Colors is to de-construct mash-ups from the 3-5 seconds of an excellent pop song, and instead, play it in its entirety.
"Mash-ups are comfortably 3-5 seconds. What we want to do is tell the world that if they like those 3-5 seconds, why not play the whole song and stop pretending we hate the songs we like by being freal freal."
Primary Color's launch party will be this Thursday, May 17th at the Boat in Kensington Market (Toronto, ON), titled, 'You Make Me Wanna Shoop!" Cover is only $3. Fashion design clothing will be featured at the event by Sushi Clothing. Music includes Salt N Pepa, Aqua, Boys II Men, New Kids on the Block, Ace of Base, Toni Braxton, Bel Biv Devoe, Kid n' Play, PM Dawn, Montell Jordan, Marky Mark, Fresh Prince, Freak Nasty, 69 Boys, Spice Girls, Venga Boys and much more.
For more information on Alex you can check out his MySpace and Primary Colors
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